John Hartog: Tips for Helping Your Family Business Survive the ‘3 Generations’ Rule

John Hartog knows that in the family business, future successors need to be able to make some decisions that don’t require the approval of the 1st generation.
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Internet Reputation Management For Small Business - YouTube

Get the free Internet reputation management report, the free “early warning” app that notifies you immediately when people are talking about you online, and a fully functional one-week trial subscription that you can have up and running in an hour or so. http://bit.ly/1VurxEJ This video answers the question, why do I need reputation management software. Using reputation management tools you can harness the power of the Internet, especially social media to protect your business and its reputation. Online reputation management services are delivered on autopilot 24 hours a day. While having an online reputation manager was traditionally a labor-intensive proposition that was too expensive for most small businesses. Today small company reputation management can offer the same, actually more timely, service at a fraction of the price.
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The Best Reputation Monitoring Software for Wedding Planners - YouTube

What are your customers and competitors saying about you? The best reputation monitoring software for wedding planners harnesses the power of the Internet, especially social media, to keep you informed in real time!
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Business Development Strategy For Professional Services - Family Business Strategies

A common problem many professional firms face is overly relying on only one approach to business development. They focus all their efforts on word-of-mouth and referrals, or on networking, or on responding to tenders/RFPs. Typically, the basket they keep all their eggs in is the one they are the most comfortable with: it’s worked for them before, they have the skills to do it, and it doesn’t push them outside their comfort zone. This works fine when times are good and there’s plenty of work for everyone. But in tougher times, if that one source dries up, they are left stranded. My suggestion to clients is to protect against this by always having multiple approaches to win new clients. In particular, I suggest they focus on...
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Online Reputation Services For Small Businesses - YouTube

Get the free report, the free “early warning” app that notifies you immediately when people are talking about you online, and a fully functional one-week trial subscription that you can have up and running in an hour or so. This video answers the question how to reputation management. Using online reputation management services you can harness the power of the Internet, especially social media to protect your business and its reputation. Online reputation management services are delivered on auto pilot 24 hours a day. While reputation management services were traditionally a labor intensive service that was too expensive for most small businesses online reputation management companies can offer the same, actually more timely, service at a fraction of the price.
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Online Reputation Management - Your Customer Said What About Your Business? Find Out How - Family Business Strategies

Everyone is online these days. Your customers have social media accounts, your competitors have a website, and your prospects are scouring forums for product reviews. There is no escaping the power of the internet and how it’s become the ultimate source of business for a lot of brands. Studies have shown that 75% of potential customers check reviews first before they make a purchase and four out of five of them choose the competition after reading one bad review. That’s eighty percent of new customers lost due to a possibly mismanaged online reputation. Take control of what your customers see online and don’t let others – your dissatisfied customers or competitors – do it for you. Or it’s eighty percent of your new customers out the door before they even reach it.
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Mitchell Levy: 4 ‘Aha’ Truths for a Changing Corporate Landscape

Technology is moving much faster than many of our institutions – while it continues to change the way people interact with businesses, many corporate leaders are still operating as if it didn’t exist, says Thought Leader Architect Mitchell Levy. “There are countless corporate leaders who do not recognize how today’s shopper is different from yesterday’s,” says Mitchell Levy, author of “#Creating Thought Leaders Tweet,” Mitchell Levy knows today’s customers often become well-informed about products available to them even before companies have had a chance to reach out...
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Three Bad Things About Social Media - YouTube

The bad things about social media, we’ve all heard the horror stories. When your customers are excited about an experience they tell the world about it instantly. When that excitement is because they were disappointed by you or your service – telling the world is not a good thing. We are our business and our business is us. Negative comments, especially the unfounded ones, hurt us personally as well as financially. Successful business owners use online reputation monitoring tools to harness the bad things about social media by learning how people perceive their service and whether that perception matches the ones you want to be established. There are three bad things about social media you must be paying attention to. Your financial future depends on it. Watch the free recorded-live webinar
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Pre-Emptive Reputation Management - Brand Protection in Tough Times - Family Business Strategies

It is obviously a very well known fact that businesses around the world are flocking to the internet like moths to a light bulb to market their products and services. While many companies are facing daily operational challenges just to stay alive, our SEO company and companies of the like are thriving due to the internet rapidly becoming for some, the one and only place to market their business. A well oiled digital marketing strategy is sure to increase the revenue for any business whether you are strictly an online, or even a bricks and mortar business. But what happens when it all goes horribly wrong?
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Online Reputation Monitoring: What Are Your Customers Saying About You? - YouTube

Your customers are online talking about your business every day. Maybe they are talking about the products they purchased from you on their own blog, or perhaps that is using an app like Yelp to give your services a star rating. As the importance of online searches by local consumers increases, business owners are finding that they require a solid way to find out what’s being said about their company and an effective and efficient way of managing their online reputation. Online reputation monitoring software does both.
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Succession Planning by Andrew S. Bluestone - Family Business Strategies

Most of us equate business succession planning with working out the financial details following the death of the owner. In fact, through the use of various life-insurance techniques, I’m continually showing business-owner clients ways to do just that – to prepare for making a smooth and cost-effective transfer of their business to the next generation. If I learned anything the time I joined my father’s business at age 22 and then purchasing it from him at 28 in 1997, it is that succession planning doesn’t end with an estate plan and life-insurance policies. Protecting the financial aspects of any business is just the beginning; real succession planning involves developing a strategy for transferring the trust, respect, and the goodwill built by one generation to the next.
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WP Email Autoresponder Plugin No Monthly Fee - YouTube

The Internet in general and small business email marketing tools specifically make it possible for you to minimize the costs of acquisition and service for both new business and existing customers alike. The right email marketing tools mean that your advertising, promotion, marketing, and customer service dollars can be leveraged like never before.
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Business Development: Small Business Growth Strategies - Family Business Strategies

There are numerous small business growth strategies. These are two of the most important and two of the most often overlooked. Effective Small Business Growth Strategies Take Advantage of IT Information technology helps individuals too, but the IT field would not be as large as it is today were it not for the help it provides to businesses. An affordable software can allow you to build a database that includes your current customers and your prospects. You can access the database to quickly view or print a list of customer phone numbers, physical addresses, and email addresses to use for marketing if designed properly. The list can become a functional part of your auto-email system, once you have that piece of IT.
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Internet Marketing Strategies Small Business - YouTube

Internet marketing for small business may include a variety of different tools, depending primarily on the type of business that you are in or want to be in. Internet marketing for small business that’s explained in this article attempts to cover most of the bases, by looking at a variety of different businesses.
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