Internet reputation management tools are software tools that take advantage of 21st Century automation that help you take control of what your customers and prospects see about you online without letting others (dissatisfied customers, competitors, etc.) do it for you. Today anyone can use their mobile phone and instantly slam your business, you’re either ready to deal with it in real time or you’re not. The popularity of social media and the Internet in general have made Internet reputation management tools an integral part of your businesses very survival. Business owners today know it’s not a question of “if” someone is going to post a negative comment about their business – it’s when.
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