The key then is to be right there in close range when they are in a position to take action. When your Internet marketing tactic means you send out emails once in a while, or you count on people who visit your site to “order now” – you’re missing 99% of the prospects. Once you’ve attracted them to your site, you need to do something that captures them – so later on when they have elevated themselves from casual looker to actual prospect, you will be able to present your solution again. We can never assume anyone to return to our web site – so we’ve got to take advantage of the fact that they showed up at least once.
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