The bad things about social media, we’ve all heard the horror stories. When your customers are excited about an experience they tell the world about it instantly. When that excitement is because they were disappointed by you or your service – telling the world is not a good thing. We are our business and our business is us. Negative comments, especially the unfounded ones, hurt us personally as well as financially. Successful business owners use online reputation monitoring tools to harness the bad things about social media by learning how people perceive their service and whether that perception matches the ones you want established. There are three bad things about social media you must be paying attention to. You financial future depends on it.
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