Your Best Marketing Tool is Honesty

In marketing, the competition for attention is overwhelming, so we draw upon all of our creativity to make ourselves stand out. That’s fine. Tricking people is not.

http://www.waynemessick.com/marketing/your-best-marketing-tool-is-still-the-most-basic-one

Social Media Marketing in Times of Tragedy

If you’re using social media for marketing, what should you say following a tragedy like the deadly blasts at the Boston Marathon on April 15? The horrific elementary school shootings in Newtown, Conn.? The October storm that took lives and devastated communities across the Northeast?

http://www.waynemessick.com/marketing/social-media-marketing-in-times-of-tragedy