Spend some time with a sales manager or a few senior experienced sales reps, and ask them to describe their ideal prospect. Select from the picture they paint, the categories that will be the most productive – and those where you can realistically gather the information – and then determine the range of answers that fit their needs.
http://waynemessick.com/marketing/how-to-develop-effective-lead-qualification-criteria
Showing posts with label how to lead generation. Show all posts
Showing posts with label how to lead generation. Show all posts
Monday, August 19, 2013
Subscribe to:
Posts (Atom)