An Essential Component of Your Achievement

According to an online marketing directory, nichemanship is a expression used to refer to the art of skillful selection of areas in which a business can compete profitably.As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond. Also called micromarketing.

http://www.waynemessick.com/marketing/an-essential-component-of-your-achievement