Small Business Internet Strategy for Main Street - Family Business Strategies

By now every company of every size has a web site of some sort, from a highly developed site created by world class designers, to WordPress sites like this one, to database driven e-commerce web sites, to simply a Facebook page. What’s often missing for most however is a comprehensive “what are we trying to accomplish” small business Internet strategy. For most businesses, developing a small business Internet strategy requires first of all an understanding of why there is a need for such a strategy.
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Airbnb Hosts: What Drives People to Write Reviews? - Family Business Strategies

Reviews by Airbnb guests range from a few criptic sentences posted from their iPhone on the spur of the moment, to a well crafted detailed report complete with pictures and video. How you respond, immediately if possible, makes all the difference. There’s an app for that.
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Airbnb Hosts: How To Fix Online Reputation Damage Constructively

There is nothing that means more to an Airbnb host business than their reputation. Once there has been damage, it may seem difficult or impossible to get things back to normal. If you do not have any idea how to fix online reputation issues, it would be best if you paid close attention to the ... Read more... The post Airbnb Hosts: How To Fix Online Reputation Damage Constructively appeared first on Family Business Strategies.
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The Advantages of Succession Planning - Family Business Strategies

What are the advantages of succession planning? The succession planning process may include a number of different steps. Developing a plan for the replacement of key personnel is typically a big part of the process. Much depends on the size of the business.
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Offering Discounts? Only Losers Cut Their Prices - Family Business Strategies

In today's marketplace, offering discounts seems to be the number one technique people are using to get business. That the only way to sell more is by offering discounts.
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What Are Leadership Skills in Today's Business? - Family Business Strategies

What are leadership skills? The ability to communicate “effectively” is a skill that good leaders strive to perfect. People can certainly guide or direct others without having good communication skills but those people are not usually “good” or effective leaders. Being able to communicate effectively involves good listening skills, as well as good speaking skills. While communication skills and knowledge in the field are not the only things a leader needs, they are two of the most important.
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Airbnb Hosts: What Drives People to Write Reviews?

Airbnb guests write reviews for three main reasons, and they probably aren’t what you think. Understanding their motivation can convert them into your most powerful marketing tool for sustainable growth and profitability. Three platforms you must be concerned about when considering reviews. Naturally there are those on Airbnb.com. They have a well designed process for ... Read more... The post Airbnb Hosts: What Drives People to Write Reviews? appeared first on Family Business Strategies.
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