To be able to maintain the clients you have and reach out to new ones, you need to communicate with them frequently. Take a look at it from the client’s perspective. Does your firm offer the specific solutions that they're looking for? Is there some reason that they ought to choose you, rather than another firm? The solutions to both of those concerns must be “yes”. This is where creative writing comes in.
http://waynemessick.com/small-business/creative-writing-and-law-firm-marketing
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