Are You Putting Your Business Development Focus in the Right Place?

There are three main places to channel your law firm marketing and business development efforts: your current clients, your referral sources and prospects. While narrowing your focus is a crucial part of business development, the truth is that not everyone warrants the same amount of attention. With time limited, it s important to recognize and measure ... Read more... The post Are You Putting Your Business Development Focus in the Right Place? appeared first on Family Business Strategies.
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Are You Putting Your Business Development Focus in the Right Place?

There are three main places to channel your law firm marketing and business development efforts: your current clients, your referral sources and prospects. While narrowing your focus is a crucial part of business development, the truth is that no...
http://bit.ly/1nF9wcq

Small Business Internet Strategy for Main Street - Family Business Strategies

By now every company of every size has a web site of some sort, from a highly developed site created by world class designers, to WordPress sites like this one, to database driven e-commerce web sites, to simply a Facebook page. What’s often missing for most however is a comprehensive “what are we trying to accomplish” small business Internet strategy. For most businesses, developing a small business Internet strategy requires first of all an understanding of why there is a need for such a strategy.
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Airbnb Hosts: What Drives People to Write Reviews? - Family Business Strategies

Reviews by Airbnb guests range from a few criptic sentences posted from their iPhone on the spur of the moment, to a well crafted detailed report complete with pictures and video. How you respond, immediately if possible, makes all the difference. There’s an app for that.
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Airbnb Hosts: How To Fix Online Reputation Damage Constructively

There is nothing that means more to an Airbnb host business than their reputation. Once there has been damage, it may seem difficult or impossible to get things back to normal. If you do not have any idea how to fix online reputation issues, it would be best if you paid close attention to the ... Read more... The post Airbnb Hosts: How To Fix Online Reputation Damage Constructively appeared first on Family Business Strategies.
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The Advantages of Succession Planning - Family Business Strategies

What are the advantages of succession planning? The succession planning process may include a number of different steps. Developing a plan for the replacement of key personnel is typically a big part of the process. Much depends on the size of the business.
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Offering Discounts? Only Losers Cut Their Prices - Family Business Strategies

In today's marketplace, offering discounts seems to be the number one technique people are using to get business. That the only way to sell more is by offering discounts.
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What Are Leadership Skills in Today's Business? - Family Business Strategies

What are leadership skills? The ability to communicate “effectively” is a skill that good leaders strive to perfect. People can certainly guide or direct others without having good communication skills but those people are not usually “good” or effective leaders. Being able to communicate effectively involves good listening skills, as well as good speaking skills. While communication skills and knowledge in the field are not the only things a leader needs, they are two of the most important.
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Airbnb Hosts: What Drives People to Write Reviews?

Airbnb guests write reviews for three main reasons, and they probably aren’t what you think. Understanding their motivation can convert them into your most powerful marketing tool for sustainable growth and profitability. Three platforms you must be concerned about when considering reviews. Naturally there are those on Airbnb.com. They have a well designed process for ... Read more... The post Airbnb Hosts: What Drives People to Write Reviews? appeared first on Family Business Strategies.
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Airbnb Hosts: What Drives People to Write Reviews? - Family Business Strategies

The key is for you to know about their comments immediately, no matter where online they make them.
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Do Email Marketing Mistakes Destroy Your Customer's Trust? - Family Business Strategies

Email marketing mistakes can torpedo you business development strategy even when you have the very best email marketing tools at your fingertips – if you are not sensitive to the promises you are making and the follow up actions you’re taking. Are poor email marketing mistakes killing your company’s marketing? What about the way you are using email in your customer service efforts?
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Online Reputation Management to Enhance Your Standing in the Market

Online Reputation management is conducted to safeguard a person s, brand s and company s reputation on the internet. Since every individual has gained access to the Internet and is using it optimally to gain information about a person, product or services, the need of keeping your content clean and safe online has become very important. Be Sure ... Read more... The post Online Reputation Management to Enhance Your Standing in the Market appeared first on Family Business Strategies.
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Getting The Most Out Of Your Next Trade Show - Family Business Strategies

Trade shows are a key component of every industry, association, and professional meeting whose importance cannot be over stated.
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Do Strategic Development In-House?

Strategic development is the result of making well considered strategic planning, marketing development, and the other plans you make to achieve your goals. Who are able to you get to be on your strategic development team?
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Online Reputation Management to Enhance Your Standing in the Market

Online Reputation management is conducted to safeguard a person's, brand's and company's reputation on the internet. Since every individual has gained access to the Internet and is using it optimally to gain information about a person, product or ser...
http://bit.ly/1SuhrGk

Social Media Marketing in Times of Tragedy

Social media marketing requires tact, especially in times of national or local tragedy. Without tact your social media marketing can do more harm than good.
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