There are three main places to channel your law firm marketing and business development efforts: your current clients, your referral sources and prospects. While narrowing your focus is a crucial part of business development, the truth is that not everyone warrants the same amount of attention. With time limited, it’s important to recognize and measure your efforts by identifying who is helping your build your practice…and who is not. Here are my best tips for putting your time and money in the right place.
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