For keeping costs down and getting the most out of every advertising dollar, online advertising can not be beat. If you’re like most people, you already have social networks in place. You probably have a Facebook page. You might be on LinkedIn. You could have a Twitter account. If you don’t have at least one email account, you are really behind the times. With each of those accounts, you have a list of contacts, connections or “friends”. You can advertise your products or services without paying anything extra. All you have to invest is time. You’ll need some time to come up with posts, email newsletters, tweets or other things that seem interesting and less like advertising than valuable information. That is really the key to this kind of small business Internet marketing strategy.
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