When your customers are excited about an experience they tell the world about it instantly. When that excitement is because they were disappointed by you or your service – telling the world is not a good thing. Successful people know that their reputation is everything and that social media comments can damage it almost instantly. Now that everyone is “online all the time”, we must deal with online comments about us and our organization in real-time. Social media’s importance to our business and professional careers grows daily, so we’ve got to find a solid way to find out what’s being said about us.
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