The Most Rewarding Marketing Mistake I Ever Made

Recently, a colleague asked me, “What was the most rewarding marketing mistake you ever made in business?” It’s a great question, and I quickly had an answer for him because it was an incredibly painful marketing mistake. However, it pro...

http://waynemessick.com/marketing/the-most-rewarding-marketing-mistake-i-ever-made

Return on Networking – the ROI of Social Media

I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people’s hands. I prefer meaningful conversations with people, getting to know them and vice versa. Bu...

http://bit.ly/15nLPen

Your Best Marketing Tool is Still the Most Basic One

New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns by emphasizing recycled packaging and the like. And mobile marketing, finding new ways to get the att...

http://waynemessick.com/marketing/your-best-marketing-tool-is-still-the-most-basic-one

The Most Rewarding Marketing Mistake I Ever Made

Recently, a colleague asked me, “What was the most rewarding mistake you ever made in business?” It’s a great question, and I quickly had an answer for him because it was an incredibly painful mistake. However, it proved to be an invalua...

http://waynemessick.com/marketing/the-most-rewarding-marketing-mistake-i-ever-made