The Most Rewarding Marketing Mistake I Ever Made

Recently, a colleague asked me, “What was the most rewarding marketing mistake you ever made in business?” It’s a great question, and I quickly had an answer for him because it was an incredibly painful marketing mistake. However, it pro...

http://waynemessick.com/marketing/the-most-rewarding-marketing-mistake-i-ever-made

Trade Shows Expert Shares 3 Cutting-Edge New Technologies

‘Jetson’-Age Tools Click with Big-Event Planners Most of us think about technology on a mostly two-dimensional plane as we flick our way from screen to screen on touch glass. But today’s tech includes applications that are far from flat, s...

http://waynemessick.com/marketing/trade-shows-expert-shares-3-cutting-edge-new-technologies

Return on Networking – the ROI of Social Media

I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people’s hands. I prefer meaningful conversations with people, getting to know them and vice versa. Bu...

http://bit.ly/15nLPen

Lost Sales Leads: 4 Common Problems & How to Correct Them

U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study. But that’s not the only way they’re losing out on oppor...

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Terry Jones: 4 Ways to Turn Your Company Into an Innovation Machine

Terry Jones Travelocity and Kayak.com Founder Offers Tips for Culture Change The world’s future leaders overwhelmingly believe that today’s businesses can grow only if they can innovate – and that today’s business leaders aren’t demonstrat...

http://waynemessick.com/marketing/4-ways-to-turn-your-company-into-an-innovation-machine

John Child: Top 5 Small Business Marketing Books

Top 5 Small Business Marketing Books There is certainly no shortage of great small business marketing books out there, but I thought I would take a shot at putting together my personal top 5. There's not really a science behind them, they are ju...

http://waynemessick.com/marketing/top-5-small-business-marketing-books

Considering Self-Publishing Your Book?

Longtime Publisher Offers Tips for Making Choices Authors self-publishing their books have transformed both the reading and writing landscape, with hundreds of thousands of authors now eschewing traditional publishing routes. Once reserved fo...

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Michael Levin: Small Book, Big Payoff?

Business people and professionals struggle with the challenges of establishing trust and preeminence both online and off. On the Internet, it’s a particular challenge for individuals and firms to stand out from the pack.  Pretty much everyb...

http://waynemessick.com/marketing/small-book-big-payoff

Another Reason to Nurture Your Law Firm’s Culture -- Law Firm Marketing

Why You Need to Develop a Brand & 4 Tips to Get You Started There’s a strong correlation between the growth of a law firm and the strength of its culture, according to a new survey published in February’s ABA Journal. The most success...

http://waynemessick.com/marketing/another-reason-to-nurture-your-law-firms-culture-marketing

Getting The Most Out Of Your Next Trade Show

Trade shows are a key component of every industry, association, and professional meeting. Their importance cannot be over stated for the attendees, the sponsoring organization, and the exhibitors themselves. Trade show attendees have access to...

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Looking For Small Business Marketing Success? Go Fly Fishing

Small business marketing success is a result of adding today's technologies to the tried and true strategies of the past - such as fly fishing. Small business marketing success today comes from the blurred distinction between sales and marketing t...

http://waynemessick.com/small-business/the-best-sales-people-go-fly-fishing

Niche Marketing Strategies for Small Businesses: Find Your Niche First!

Niche marketing strategies for small businesses will allow you to spend you efforts and your marketing budget attracting the best prospects, those who are already looking for what we're selling. While that's obvious is it too simplistic? If al...

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Strategic Marketing Implementation

Strategic marketing implementation is what's important to your success. It really doesn't matter how much research you do, even though that's that's the second most important element of developing you marketing strategy - unless you execute th...

http://waynemessick.com/small-business/strategic-marketing-implementation

Small Business Marketing Research Requires Focus

Small companies think they have an easier time of it when it comes to marketing compared to the giant public companies. They believe that because they have a smaller range of products and intend to market them in a more easily defined area. ...

http://waynemessick.com/small-business/marketing-success-is-the-result-of-focus

Marketing Advice For Small Businesses: Develop Relationships First

Here's a little marketing advice for small businesses you can quite literately take to the bank. In today's world of automated everything, "old fashioned" relationship building is critical - it will in fact set you apart from your competition. ...

http://waynemessick.com/marketing/develop-relationships-with-prospects-first

Small Business Internet Marketing Strategy

A small business Internet marketing strategy will differentiate your company from your less savvy competitors. And it will make your outfit a more attractive vender, supplier, joint venture partner for those next generation leaders who will deter...

http://waynemessick.com/small-business/small-business-internet-marketing-strategy

How To Promote Your Business With Trade Show Exhibits

Following different promotional measures in this competitive world for making your business to be known to potential customers is highly essential. Making use of trade show exhibits is one among the different promotional methods used by busine...

http://waynemessick.com/small-business/promote-business-trade-show-exhibits

Small Business Internet Marketing and Fishing, The Connection

When it comes to small business Internet marketing the key is to be right there, where the people already looking for what you're selling already are, always in easy reach when they are all set to take action. So if your small business Interne...

http://waynemessick.com/small-business/whats-the-connection-between-internet-marketing-and-fishing

Niche Marketing Success Requires Research

Niche marketing is the key to ending up were you want to go. Who is your target, your ideal customer? Who can you serve most profitably, who is looking for what you're selling? Niche marketing research helps you identify them specifically. ...

http://waynemessick.com/marketing/niche-research-a-necessity-to-get-content-creation-and-marketing-success

Small Business Internet Marketing Research

Small Business Internet Marketing Step By Step Internet marketing for small businesses often revolves around the various elements of what is loosely referred to as "content marketing", the most common of which is article marketing. Article ma...

http://waynemessick.com/marketing/small-business-internet-marketing-research