Even if you've never heard the expression, ‘You can’t read the label when you are sitting inside the jar,’ you know what it means. Maybe that's why it is so hard to see a need and invent a way to fill that need when you’ve been inside one business or industry for a long time. Recognizing those needs requires stepping outside of the jar and viewing things from the outside, because you can’t innovate from inside the jar, and if you aren’t innovating, you’re just waiting for the expiration date on your business.
http://www.waynemessick.com/business-strategic-development/5-mistakes-that-quash-corporate-innovation
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