Comments made by people who actively want to damage your reputation. This is one of the bad things about social media that sometimes makes me wish it had never been invented. There’s no way anybody can stop them unless they break the law, and even then it may be too late – their damage has been done, their objective achieved. The key is for you to know about their comments immediately, no matter where online they make them. If you’re not prepared to respond to their comment immediately the results can be disastrous. These are the sort of comments that can go viral. You must set the record straight before their rumor-mongering can have its desired effect.
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