Unfortunately, most companies and/or products will at some point experience the impact of reputation damage from an online review. In the vast world of the internet, it is not difficult for a negative review to go viral and damage your company’s reputation, which can lead to a decline in business revenue. The good news… with the right methods and techniques, you can effectively fight against this negative publicity. I've seen this enough times to know it's true. A customer that had a negative experience with your business or product will jump through as many fiery hoops necessary to hurt your reputation online. Your happy customers will continue to patronize your business, but will not necessarily jump through hoops to post positive comments, which sadly are unlikely to offset the negatives. will in effect offset the negatives). This is where online reputation management comes in.
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