Small Business Marketing Demands Focus On The Right Targets

The most successful among us are those who focus their efforts like a laser beam toward their special niche audience. In the past marketing campaigns were created with care, after many meetings – too many meetings no doubt, but the decisions were arrived at after considerable deliberation. It’s not that we were smarter then, it’s that we knew from experience that implementing them would take time, energy, and money – so we wanted to be sure we were heading in the right direction first. Today, on the other hand, online tools, inexpensive software, and possibly instant feedback have spawned a new strategy. It’s the fire – aim – ready – fire approach. And in certain situations that makes sense, but not others.
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