There is Nothing Like a Book to Establish Trust and Preeminence

Believe me there’s nothing like a book to establish trust and preeminence. Your competitor has a white paper; you’re a published author. The "other guy” you’re going up against has a Twitter feed; you have a book that people can buy on Amazon or download from your website in exchange for contact information. Surprisingly, in an era of shortened attention spans, short books can be even more powerful than longer books. Short 50-page mini-books for example, because 50 pages are enough to get across all the key points and then at the same time achieve authorship status.

http://www.waynemessick.com/marketing/small-book-big-payoff

John Child Reviews Small Business Marketing Books

John Child has had the opportunity to travel all over the U.S., Canada, and other parts of the world teaching tens of thousands of small business owners and entrepreneurs about small business and Internet marketing strategies. He reminds us, as does one of the marketing books he describes is that no matter what your business industry is, chances are, people are doing business with you because of you.

http://www.waynemessick.com/marketing/top-5-small-business-marketing-books

Top 5 Small Business Marketing Books

John Child continually shares his knowledge as an expert consultant, professional speaker, and author. He reminds us, as does one of the marketing books he describes is that no matter what your business industry is, chances are, people are doing business with you because of you.

http://www.waynemessick.com/marketing/top-5-small-business-marketing-books