Believe me there’s nothing like a book to establish trust and preeminence. Your competitor has a white paper; you’re a published author. The "other guy” you’re going up against has a Twitter feed; you have a book that people can buy on Amazon or download from your website in exchange for contact information. Surprisingly, in an era of shortened attention spans, short books can be even more powerful than longer books. Short 50-page mini-books for example, because 50 pages are enough to get across all the key points and then at the same time achieve authorship status.
http://www.waynemessick.com/marketing/small-book-big-payoff
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