The importance of going through this study and investigation process is the innovation that comes next. It’s critically important you keep in mind that no matter what others are doing, regardless of what you’ve done in the past and regardless how crazy an idea seems to begin with – there is really no such thing as a dumb idea.
http://www.waynemessick.com/marketing/targeted-niche-marketing-a-vital-aspect-of-21st-century-business-achievement
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