Research publications in your industry and pitch yourself as a media source. This can net you some free PR later in the year. The key is to focus on media outlets – become a familiar name so they can turn to you as a reliable source. You have to convince contacts that you know your stuff and that you’re available to comment when there’s news to report. If you simply don’t have time for this, consider investing in a reasonably-priced PR firm.
http://www.waynemessick.com/business-strategic-development/5-resolutions-for-your-business
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