G Michael Maddock: Five Tips For Getting Organized To Innovate

To succeed, company leaders must not only be able to innovate, they must recognize opportunity and ensure they’re poised to seize it. Ultimately, the buck stops with leadership, and managers get the team they deserve.

http://www.waynemessick.com/leadership-development/how-to-spot-business-opportunity-in-tomorrows-economy-2

There is Nothing Like a Book to Establish Trust and Preeminence

Believe me there’s nothing like a book to establish trust and preeminence. Your competitor has a white paper; you’re a published author. The "other guy” you’re going up against has a Twitter feed; you have a book that people can buy on Amazon or download from your website in exchange for contact information. Surprisingly, in an era of shortened attention spans, short books can be even more powerful than longer books. Short 50-page mini-books for example, because 50 pages are enough to get across all the key points and then at the same time achieve authorship status.

http://www.waynemessick.com/marketing/small-book-big-payoff

How To Spot Business Opportunity In Tomorrow’s Economy

G. Michael Maddock is the founding partner of Maddock Douglas, the leading Innovation Agency which has helped 25% of the Fortune 100 invent, brand and launch new products, services and business models successfully. A serial entrepreneur, Mike has launched three successful businesses and chairs the Gathering of Titans entrepreneurial conclave at MIT. He will help you free the idea monkey.

http://www.waynemessick.com/small-business/how-to-spot-business-opportunity-in-tomorrows-economy