The Business Development Strategy is used to underpin your main Business Plan and essentially it sets out a standard approach for developing new opportunities, either from within existing accounts or by proactively targeting brand new potential accounts and then working to close them. This document highlights the key issues you should consider prior to compiling your own plan and will hopefully guide you logically through a proven framework. The key word is ‘Strategy’, because you are creating a workable and achievable set of objectives in order to exceed your annual target. Your Starting Point:
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