Business strategy analysis and its development – not simply the strategy itself but the end results, is the combination of really everything you are doing in your business. No actions or lack of actions take place in a vacuum, everything counts toward your success or failure. Business strategy analysis is the process that integrates all strategic actions and tactics into a cohesive plan. That said, your business strategy analysis will effect your marketing tactics to address your current situation – getting money in the door to make next month’s payroll, and to move you closer to your long term strategic planning objectives.
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