"In baseball, you can fail 70 percent of the time and still be considered a strong player,” says Terry Jones, founder of Travelocity.com and founding CEO of its competitor, Kayak.com. “Why is it that businesses give an employee with a new idea just one chance?” asks the author of “On Innovation,” (www.jonesoninnovation.com), a new book filled with 72 deceptively simple ideas for stimulating innovation. Pitchers lose games, batters strike out, fielders make errors. Instead of firing them or sending them back to the minor leagues, managers study what went wrong. CEOs need to do the same thing, Jones says.
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