In the past marketing campaigns were created with care, after many meetings - too many meetings no doubt, but the decisions were arrived at after considerable deliberation.
It's not that we were smarter then, it's that we knew from experience that implementing them would take time, energy, and money - so we wanted to be sure we were heading in the right direction first.
Today on the other hand online tools, inexpensive software, and possibly instant feedback has spawned a new strategy. It'...
Marketing Implementation: Focus On The Target First
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