Wednesday, July 17, 2013

For Successful Marketing Measure Twice, Cut Once

When it comes to developing a marketing strategy, why is it that so many organizations are in such a hurry to get momentum, to get traction from their initiatives, that they forget the age old rule - accuracy first, momentum second?

http://www.waynemessick.com/small-business/the-three-principle-keys-to-strategic-business-marketing

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