The best prospects are those who are already looking for what we’re selling. While that’s obvious is it too simplistic? If all we have to so is get ourselves in front of enough of the right people, we’d be successful seems almost to simple, too easy. Just because it’s simple doesn’t mean it’s wrong. Once you identify your niche you can attack it – hopefully to own it eventually.
http://www.waynemessick.com/marketing/find-your-niche-first
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