On the subject of developing a marketing strategy, why is it that so many business owners are in such a race to get momentum, to get traction from their efforts, that they forget the age old maxim – accuracy first, momentum second? Isn’t that why carpet installers at all skill levels realize it is advisable to measure twice, cut once? Remember that it doesn’t help to be making good time, if you find yourself driving in the wrong direction.
http://www.waynemessick.com/small-business/strategic-marketing-implementation
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