We’ve all heard the expression that nothing happens until a sale is made. True, but what is meant by the word sale? In every client acquisition process there are actually many sales that must be made before the one that results in a signed order. The first sale is to get them to see you, listen to your message, and have everybody at the meeting who is required to made a commitment to at least move the process forward. If you can achieve this more often with more people present you will make more sales more cost effectively and more profitable.
http://www.waynemessick.com/marketing/develop-relationships-with-prospects-first
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