Business strategic development is actually a perpetual process every last business must go through if they are to remain successful and move steadily in the direction of innovation and improvement for the future. It is all about looking toward the future, generally a 2-5 year horizon and depending on the industry and its capital requirements even longer.
http://www.waynemessick.com/business-strategic-development/the-elements-of-business-strategic-development-and-how-they-effect-you
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