An Internet Strategy for Main Street

Obviously, there is far more hype than fact about the Internet today. What’s often lost in much of the hype is the great opportunity traditional Main Street companies now have to regain the ground given up since Montgomery Ward catalogs started showing up in mailboxes nearly a century ago. I wasn’t around when the catalogs first appeared. But I witnessed the next big threat to Main Street–the shopping center. When I was 13, my folks took me to see one of the first–the Great Western Shopping Center in Columbus, Ohio. There was even a model of the Seven Wonders of the World in the parking lot, imagine that.

http://www.waynemessick.com/marketing/an-internet-strategy-for-main-street