Leaders know that traffic is the most critical component to their success. Without adequate, consistent traffic – the right kind of traffic, nothing else matters. Sure, your conversion ratio is important, but first you have to have the potential prospects coming by in order to have someone to convert. Effective leaders know that a web site without traffic is like a traditional brick and mortar business without foot traffic or leaders generated by their sales and marketing departments. If you don’t have potential customers investigating your products and/or services – your business will not survive.
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