Today, even though the vast majority of all business is still done the traditional way – promotion is not. Today your small business promotion strategy must incorporate every medium – especially the online media in order to bring down your cost per contact. Because with today’s evaporating attention spans, you have to connect at minimum seven times with a suspect to get them interested enough to call them a prospect. If your Facebook promotion strategy gets that done for you – making your face to face contact with the folks who have already identified themselves a prospects, you are much more likely to achieve a successful result.
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