Auto dealer online reputation management software is an essential requirement for automotive dealers, from cars and trucks to commercial vehicles. In fact, if you sell and/or service rolling stock of any kind, your online reputation extends far beyond what you see in front of you, and what you can control. Anyone can go online, maybe their personal Facebook or Twitter accounts or a traditional product review site, add a review and it will be there for everyone in the world to see in mere seconds. Automotive online reputation management tools let you know what people are saying before anybody else does. That's the key really, having an online pre-emptive reputation management strategy so you can leverage any good comments and head off any negative ones before anyone knows about them.
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