Social media comments tell you what your customers are saying about you immediately if you are listening 24/7. But if you're not listening, what they say can be devastating before you can do anything about it. The best offense is a great defense. Today what you know and when you know it is 75% of the battle against negative social media comments. What, using social media comments, are your customers and competitors making about you? Are they negative social media comments or reviews? Are they true or just malicious gossip designed to discourage new customers from doing business with you? Any negative social media comments about individual employees, family members (whether in the business or not) are also sent to you immediately, no matter where they show up on the Internet. And if their social media comments are positive with high praise...
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