The term niche marketing seems to be mis-understood today. Generally, especially with those who market their products on the Internet, the term implies where the seller wants to sell. The conventional wisdom is to dominate YOUR niche - forcefully, usually through clever SEO strategies, rule the area where you want to sell. The smart niche marketers know that their first objective is to discover the intersection of where the products they offer and the location of the people who want to buy what they're selling. Then it's a simple process of being there, being where people are already looking.
http://www.waynemessick.com/marketing/niche-marketing-a-major-component-of-21st-century-business-accomplishment
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