Every business needs to market itself, every day and in every way possible for sustained success. In the real world that means finding ways to leverage any and all paid promotions with free ones. In many cases business owners with limited marketing budgets run out of money before they really know whether or not their marketing and promotion activities will work long term.
http://www.waynemessick.com/marketing/the-top-five-free-ways-to-market-your-business
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